another definition in the dictionary:
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Agribusiness
the marketing of food and fibre products. ...
another definition in the dictionary:
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Private_Label-see Private Brand.
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
another definition in the dictionary:
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.
Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.
Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...
another definition in the dictionary:
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.