another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Sales_Force_Mix
the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
see also:
POP
abbrev. Point of Purchase. ...
another definition in the dictionary:
Per_Capita_Inco-average income per person in a population.
Buying_Situatio-see Buy Classes.
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...
another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distri ...
another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Knocking_Copy-advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
Market_Atomisat
see Complete Segmentation, Custom Marketing. ...
another definition in the dictionary:
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
