another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Sales_Forecast
an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
see also:
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any k ...
another definition in the dictionary:
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
Brand_Licensing
the leasing of the use of a brand to another company. ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Authoritarian_L
a style of leadership characterised by an insistence upon obedience to authority. See Democratic Lea ...
another definition in the dictionary:
Recycling-the collection and processing of used materials for reuse.
Arbitrary_Metho-see All-We-Can-Afford Method.
Multiple_Zone_P
see See Delivered Pricing, Zone Pricing. ...
another definition in the dictionary:
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
Customer_Value_
an organisation's rating of the value it provides to its customers relative to that provided by its ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Publicity-corporate or product promotion that is obtained free of charge.
