another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call.
see also:
Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
Selective_Disto
the perceptual process which occurs when people subconsciously try to make new information fit their ...
another definition in the dictionary:
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Bird_Dogs
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienc ...
another definition in the dictionary:
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
