another definition in the dictionary:
Nutritional_Lab-the requirement, either by law or under voluntary industry codes, that certain products be marked with the nutritional value of their ingredients. See Label.
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
a written schedule of planned sales calls, specifying the date, location and objective of each call.
Remarketing
marketing activity intended to encourage renewed use of a product in which market interest has decli ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Business_To_Bus-see Industrial Marketing.
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
another definition in the dictionary:
Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Marketing_Model
computer based simulations of realistic marketing situations which allow alternative decisions to be ...
another definition in the dictionary:
Aesthetic_Needs-see Self-Actualisation Needs.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Franchise_Exten
see Brand Extension. ...
another definition in the dictionary:
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.