another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Sales_Kit
a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
see also:
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...
another definition in the dictionary:
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Kanban
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...
another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Demand_Inelasti-see Inelasticity of Demand.
Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...
another definition in the dictionary:
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden O ...
another definition in the dictionary:
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.
