another definition in the dictionary:
Hypermarche-see Hypermarket.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
ATC-See Average Total Cost.
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...
another definition in the dictionary:
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Redemption
the conversion of a sales promotion coupon to a purchase. ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Advertising_Pla
the basic issues or selling points that a company wishes to have included in an advertising campaign ...
another definition in the dictionary:
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Designated_Mark-See Area Of Influence.