another definition in the dictionary:
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
CPT-abbrev. Cost-Per-Thousand.
Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
see also:
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Noise
any influence external to the sender or receiver which distorts the message in the communication pro ...
another definition in the dictionary:
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the intr ...
another definition in the dictionary:
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
