Marketing Dictionary

another definition in the dictionary:

Marginal_Revenu-the change in total revenue that results from selling an additional unit.

Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.

Sales_Managemen

the process of planning, organising, controlling and evaluating the activities of the sales force.



see also:

ABS
abbrev. Australian Bureau of Statistics. ...

another definition in the dictionary:

Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.

Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.

Generic_Brand
a 'no-name' brand, a product that does not carry a brand name. ...

another definition in the dictionary:

Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Extensive_Decis-see Extensive Problem Solving.

Budgeting
the process of financial planning of income and expenditure for the firm's various activities - mark ...

another definition in the dictionary:

Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.

Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.

Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...

another definition in the dictionary:

Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.

AARDS-abbrev. Australian Advertising Rate and Data Service.

Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...

another definition in the dictionary:

Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.

Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.


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