another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force.
see also:
Retentive_Adver
see Reminder Advertising. ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Hypermarche-see Hypermarket.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Learning-fixed behavioural changes resulting from an individual's experiences.
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
