another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
the process of planning, organising, controlling and evaluating the activities of the sales force.
Retentive_Adver
see Reminder Advertising. ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Hypermarche-see Hypermarket.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Learning-fixed behavioural changes resulting from an individual's experiences.
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.