another definition in the dictionary:
Blanket_Brandin-see Family Brand.
Full_Function_M-see Full-Service Wholesaler.
Sales_Manual
a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
see also:
Disaggregated_M
a market in which separate products must be made for each customer because each has different needs, ...
another definition in the dictionary:
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...
another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Collusion
agreement between a group of companies to fix a common price. See Cartel. ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.
Cross_Elasticit
a measure of the affect a change in the price of one product will have on the demand for a substitut ...
another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...
another definition in the dictionary:
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
