another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
another definition in the dictionary:
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Selective_Selli-see Selective Distribution.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...
another definition in the dictionary:
Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Consumables-see Consumer Non-Durables.
Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...
another definition in the dictionary:
Publicity-corporate or product promotion that is obtained free of charge.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.