Marketing Dictionary

another definition in the dictionary:

Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.

External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.

Sales_Office

premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.



see also:

Base_Point_Pric
a pricing method in which customers are charged freight costs from a base point, the base-point may ...

another definition in the dictionary:

Discriminatory_-see Differential Pricing.

Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.

Alternative_Med
media vehicles, apart from the traditional ones, which are available for promotional purposes, examp ...

another definition in the dictionary:

Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.

Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.

ADI
See Area of Dominant Influence. ...

another definition in the dictionary:

Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.

Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.

Sell_In
see Selling-In. ...

another definition in the dictionary:

Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.

Breadth_of_Prod
see Width of Product Line. ...

another definition in the dictionary:

Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.

ATC-See Average Total Cost.


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