Marketing Dictionary

another definition in the dictionary:

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.

Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.

Sales_Office

premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.



see also:

Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...

another definition in the dictionary:

Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.

Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.

Smart_Card
an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of recei ...

another definition in the dictionary:

Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.

Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.

Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...

another definition in the dictionary:

Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

ACTU-abbrev. Australian Council of Trade Unions.

Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...

another definition in the dictionary:

Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.

Private_Label-see Private Brand.

Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...

another definition in the dictionary:

Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.

Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.


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