another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Objections-any form of sales resistance offered by a buyer to a salesperson.
see Selling Concept.
ROAM
abbrev. Return on Assets Managed. ...
another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
AIA
abbrev. Advertising Institute of Australia. ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
False_Objection-see Hidden Objection, Objections.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Service_Mix-the range of services offered by a services marketing company.
Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines. ...
another definition in the dictionary:
Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Brand_Loyalists
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscui ...
another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.