another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
see also:
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Agricultural_Su
a product that is manufactured from farm produce but which is a substitute for a more traditional fa ...
another definition in the dictionary:
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Brand_Extension
the use of a well-known brand name to launch a new product, of an unrelated category, into the marke ...
another definition in the dictionary:
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Sales_Response_
a measure of the likely level of sales in a given period at different levels of expenditure on any o ...
another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
