another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Prestige_Produc-items of superior quality, high status merchandise.
Sales_Personnel
identifying appropriate sources of sales personnel and attracting applicants to the firm.
see also:
Sales_Orientati
see Selling Concept. ...
another definition in the dictionary:
Price_Discounti-see Discount.
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...
another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Brand_Life_Cycl
a concept, building on the product life cycle concept, which states that brands also have a life cyc ...
another definition in the dictionary:
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...
another definition in the dictionary:
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Derived_Demand_
demand for raw materials in a producer market which is based on the demand for consumer products. Se ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Opportunity_Ana-see Marketing Opportunity Analysis.
