another definition in the dictionary:
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
identifying appropriate sources of sales personnel and attracting applicants to the firm.
Situation_Analy
the process of gathering information on the internal and external environments to assess the firm's ...
another definition in the dictionary:
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.
Desk_Jobber
see Drop Shipper. ...
another definition in the dictionary:
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.