Marketing Dictionary

another definition in the dictionary:

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.

Sales_Planning

the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.



see also:

Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...

another definition in the dictionary:

Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.

Needs
innate feelings of deprivation in a person. See Wants. ...

another definition in the dictionary:

Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Private_Treaty
a market agreement arranged by a buyer and seller in private negotiation. ...

another definition in the dictionary:

Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.

Command_System-see Planned Economy, Controlled Allocation System.

Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...

another definition in the dictionary:

Functional_Risk-see Performance Risk.

Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.

District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...

another definition in the dictionary:

Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.

Skimming-see Market Skimming Pricing.


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