another definition in the dictionary:
Polyopsony-a market situation in which there are no large buyers but many small ones.
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Sales_Potential
an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
see also:
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...
another definition in the dictionary:
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Protectionism
Trade policies of governments aimed at protecting domestic industries by limiting the volume of impo ...
another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
another definition in the dictionary:
Indirect_Compet-a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
Audit-see Marketing Audit.
