Marketing Dictionary

another definition in the dictionary:

Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.

Sender-the originator of the message in the communication process, also called the Source. See Communication Process.

Sales_Potential

an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.



see also:

Advertising_App
see Advertising Budget. ...

another definition in the dictionary:

Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.

Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.

Control_Oriente
a system of pricing in which a product's price is controlled by government or by some regulating bod ...

another definition in the dictionary:

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.

Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...

another definition in the dictionary:

Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.

Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.

Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...

another definition in the dictionary:

Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.

Corporate_Famil-see Family Brand.

Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...

another definition in the dictionary:

Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.

Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.


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