Marketing Dictionary

another definition in the dictionary:

Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.

Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.

Sales_Presentat

a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.



see also:

District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...

another definition in the dictionary:

No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.

Adoption_Sequen-see Adoption Process.

Assembly_Market
see Assemblers. ...

another definition in the dictionary:

Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.

Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.

Product_Concept
see Product Orientation. ...

another definition in the dictionary:

Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.

Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.

Bundled_Pricing
see Bundling. ...

another definition in the dictionary:

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.

Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.

Audit
see Marketing Audit. ...

another definition in the dictionary:

Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.

Free_Samples-see Samples.


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