Marketing Dictionary

another definition in the dictionary:

Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.

Franchise_Exten-see Brand Extension.

Sales_Presentat

a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.



see also:

Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...

another definition in the dictionary:

Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.

Account_Executi-see Account Manager.

Puppy_Dog_Close
a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with ...

another definition in the dictionary:

Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.

Blocked_Markets
markets, especially in foreign countries, to which entry permission is refused, or in which it is no ...

another definition in the dictionary:

Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.

Generic_Product-unbranded products identified only by product category.

Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...

another definition in the dictionary:

Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.

Recruiting-see Sales Personnel Recruitment.

Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, h ...

another definition in the dictionary:

Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.

Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.


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