another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Sales_Promotion
a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
see also:
Product_Line_St
introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretch ...
another definition in the dictionary:
Sales_Agents-see Outside Sales Facilities.
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Advertising_Wea-see Consumer Wearout.
ABS-abbrev. Australian Bureau of Statistics.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Cultural_Divers
the range of different value systems existing in a multicultural society. ...
another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
