another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
ATC-See Average Total Cost.
a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...
another definition in the dictionary:
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Australian_Adve
a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, publi ...
another definition in the dictionary:
Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Bottom_Up_Appro
an approach to sales forecasting which takes market conditions rather than the company's objectives ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
GRP-See Gross Rating Points.
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
another definition in the dictionary:
Liability-see Product Liability.
Generic_Product-unbranded products identified only by product category.