another definition in the dictionary:
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.
Ad_Hoc_Marketin
marketing research conducted in response to a specific, one-time-only need. ...
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Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a popu ...
another definition in the dictionary:
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Service_Heterog
see Variability. ...
another definition in the dictionary:
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Profit_Maximisa-see Current Profit Maximisation.