another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Corporate_Issue
advertising in which an organisation states publicly its position on a controversial issue. See Advo ...
another definition in the dictionary:
Geographic_Pric-see Geographical Pricing.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
GNP-abbrev. Gross National Product
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...
another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Product_Based_C
see Product Form Competitors. ...
another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.