Marketing Dictionary

another definition in the dictionary:

Oligopsony-a market situation in which there are only a few buyers.

Customary_Price-the traditional price, the price that consumers expect to pay for a certain product.

Sales_Rally

a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.



see also:

Impulse_Goods
goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods. ...

another definition in the dictionary:

Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.

Advertising_Fed-an association representing the interests of Australian advertising agencies.

Seasonal_Foreca
the adjustment of monthly forecasts based on time series projections of historical data to take acco ...

another definition in the dictionary:

Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.

Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.

Closing_Signals
see Buying Signals. ...

another definition in the dictionary:

Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.

Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.

Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...

another definition in the dictionary:

Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.

Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.

Advertising_Ela
measurements of the effect on other marketing variables of various levels of advertising expenditure ...

another definition in the dictionary:

Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.

Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.


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