another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Error_Rate
the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchan ...
another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Introductory_Al-see Slotting Allowance.
Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off. ...
another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Display_Aids-see Visual Aids.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.