another definition in the dictionary:
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Sales_Represent
a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
see also:
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Individual_Bran
the part of the brand name which identifies a particular product when it follows a family brand name ...
another definition in the dictionary:
Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.
Liability-see Product Liability.
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers ...
another definition in the dictionary:
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Contract_Manufa
the production and marketing by agreement of a company's product by an overseas firm. ...
another definition in the dictionary:
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sal ...
another definition in the dictionary:
Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
