another definition in the dictionary:
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
Average_Total_C
a measure of cost control, calculated by dividing the total cost of the goods produced by the number ...
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Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.