another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
see also:
Evoked_Set
brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the C ...
another definition in the dictionary:
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Response_Elasti
a measure of the degree to which individuals or groups respond to a marketing program. ...
another definition in the dictionary:
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Attitude_Tracki
measuring the degree of satisfaction with a product through an on-going study of consumer attitudes ...
another definition in the dictionary:
Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.
Poster-an outdoor advertising medium, a billboard.
Shelf_Fee
See Slotting Allowance. ...
another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Assembly_Market
see Assemblers. ...
another definition in the dictionary:
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
