another definition in the dictionary:
Redemption-the conversion of a sales promotion coupon to a purchase.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Sales_Response_
a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
see also:
Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...
another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
ENP-abbrev. Expected Net Profit.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typi ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Service_Managem
the equivalent of a product management system for service organisations. ...
another definition in the dictionary:
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Category_Manage
an individual responsible for the marketing strategies of all the brands in a product line, also ref ...
another definition in the dictionary:
Recruiting-see Sales Personnel Recruitment.
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.
