another definition in the dictionary:
Redemption-the conversion of a sales promotion coupon to a purchase.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...
another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
ENP-abbrev. Expected Net Profit.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typi ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Service_Managem
the equivalent of a product management system for service organisations. ...
another definition in the dictionary:
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Category_Manage
an individual responsible for the marketing strategies of all the brands in a product line, also ref ...
another definition in the dictionary:
Recruiting-see Sales Personnel Recruitment.
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.