Marketing Dictionary

another definition in the dictionary:

Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.

Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).

Sales_Response_

a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.



see also:

Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...

another definition in the dictionary:

Adoption_Sequen-see Adoption Process.

Freight_Charges-transportation costs involved in shipping goods from producer to customer.

Incentives
(i)in learning theory, an object, person or situation that an individual believes will satisfy a mot ...

another definition in the dictionary:

Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.

Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.

Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...

another definition in the dictionary:

Display_Aids-see Visual Aids.

Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.

Convenience_Goo
a category of consumer goods which are bought frequently, quickly and with a minimum of emotional in ...

another definition in the dictionary:

Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.

Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.

Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...

another definition in the dictionary:

Service_Managem-the equivalent of a product management system for service organisations.

AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.


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