another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
AARDS-abbrev. Australian Advertising Rate and Data Service.
Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Available_Marke
that part of the total market which professes an interest in a product, can afford to purchase it, a ...
another definition in the dictionary:
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
By_Product
a secondary product produced during the process of manufacturing another. ...
another definition in the dictionary:
Market_Factor-any external variable affecting the level of a company's sales.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Corporate_Spons
a form of below-the-line advertising in which a corporation offers funding to a group, association, ...
another definition in the dictionary:
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
