Marketing Dictionary

another definition in the dictionary:

Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.

Commercial-a television advertisement .

Sales_Tasks

the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).



see also:

Product_Based_M
a marketing structure of an organisation in which staff specialists have responsibility for various ...

another definition in the dictionary:

Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.

Freight_Charges-transportation costs involved in shipping goods from producer to customer.

Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...

another definition in the dictionary:

Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.

Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.

Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sol ...

another definition in the dictionary:

Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.

Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.

Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...

another definition in the dictionary:

Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.

House_Accounts-see Direct Accounts.

Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...

another definition in the dictionary:

Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.

Bar_Code_Scanne-see Scanner Systems.


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