Marketing Dictionary

another definition in the dictionary:

Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.

GRP-See Gross Rating Points.

Sales_Territory

the specific region or group of customers for which a salesperson has direct responsibility.

Sales_Territory

a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.



see also:

Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commit ...

another definition in the dictionary:

Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.

Market_Opportun-a newly identified market or product gap within a market which a company can exploit.

PLC
abbrev. Product Life Cycle ...

another definition in the dictionary:

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.

Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...

another definition in the dictionary:

Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.

Consideration_S-see Evoked Set.

On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...

another definition in the dictionary:

Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.

Selling_Agent
see Agent. ...

another definition in the dictionary:

Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.

GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.


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