another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
the total revenue produced or the total number of units of a product sold in a given period.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Intensive_Distr
making a product available in as many outlets as are willing to stock it. See Distribution Intensity ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
Public_Policy_E
that part of a firm's external environment which consists of controversial issues or matters of conc ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Prestige_Produc-items of superior quality, high status merchandise.
Dominant_Design
a product configuration which endures, a particular combination of product features which appears to ...
another definition in the dictionary:
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.