another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...
another definition in the dictionary:
Automatic_Respo-see Routine Response Behaviour.
Middleman_s_Bra-see Private Brand.
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
another definition in the dictionary:
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Free_in_Store_P
a pricing method in which the producer is responsible for all freight and delivery costs, the ordere ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Eighty_Twenty_P-see Pareto's Principle.
