another definition in the dictionary:
Cold_Calling-making a sales call on a client without an appointment.
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
products distributed free of charge to prospective buyers to promote future purchases.
Advertising_Imp
see Impact. ...
another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Pure_Competitio-a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition.
Catalogue_Marke
a form of direct marketing in which customers order from catalogues which are sent to them by mail, ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Electronic_Fund
a system commonly used in retailing in which a consumer pays for purchases by means of an electronic ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Field_Research-see Primary Research.
Price_Elasticit
buyers' sensitivity to price, measured by the percentage change in quantity demanded that results fr ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Lead_Generation
the activity of identifying potential customers. ...
another definition in the dictionary:
Service_Intangi-see Intangibility.
Market_Accessib-see Accessibility.