Marketing Dictionary

another definition in the dictionary:

Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.

Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.

Samples

products distributed free of charge to prospective buyers to promote future purchases.



see also:

Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...

another definition in the dictionary:

Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.

Break_Even-the point at which total revenue is equal to total cost.

Personal_Sellin
a form of promotion utilising the services of a sales team, one of the major controllable variables ...

another definition in the dictionary:

Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.

Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.

ACTU
abbrev. Australian Council of Trade Unions. ...

another definition in the dictionary:

AANA-abbrev. Australian Association of National Advertisers

Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.

Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...

another definition in the dictionary:

Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.

Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.

Industrial_Buye
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in ...

another definition in the dictionary:

Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.

Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.


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