another definition in the dictionary:
Service_Perisha-see Perishability.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
see also:
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is ...
another definition in the dictionary:
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Leader_Pricing-see Loss Leader Pricing.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Laboratory_Test-see Accelerated Test Marketing.
ASCC
abbrev. Australian Standard Commodity Classification. ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
APN-abbrev. Australian Product Number.
Galvanic_Skin_R
a physiological testing technique in which the electrical conductivity of the skin is measured to ch ...
another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
