another definition in the dictionary:
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Sampling_Princi
the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
see also:
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...
another definition in the dictionary:
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Generics
see Generic Brand. ...
another definition in the dictionary:
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
Polyopsony-a market situation in which there are no large buyers but many small ones.
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
CBD-abbrev. Central Business District.
