Marketing Dictionary

another definition in the dictionary:

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.

Sampling_Princi

the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.



see also:

Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...

another definition in the dictionary:

Merchant-_an independent marketing intermediary.

Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.

Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...

another definition in the dictionary:

Primary_Demand-demand for a product class rather than for a particular brand within the class.

Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.

Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also call ...

another definition in the dictionary:

Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.

Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.

Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...

another definition in the dictionary:

Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.

Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.

Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...

another definition in the dictionary:

Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.

Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.


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