another definition in the dictionary:
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study.
see also:
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Physiological_N
innate human feelings of deprivation related to an individual's biological well-being. See Psycholog ...
another definition in the dictionary:
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Marketing_Resea
a document prepared by a company for an independent market researcher which provides background and ...
another definition in the dictionary:
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
Audiotext
a relatively new, alternative promotional medium in which an advertiser's recorded message is reache ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
