another definition in the dictionary:
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Scanning
see Environmental Scanning.
see also:
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Price_Inelastic
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the per ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Managerial_Judg
a forecasting method in which predictions about the likely level of sales for a specified future per ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Cold_Calling-making a sales call on a client without an appointment.
Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...
another definition in the dictionary:
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Model
a set of variables and their interrelationships which are designed to represent some some real syste ...
another definition in the dictionary:
Customer_Panels-see Focus Group.
Leader_Pricing-see Loss Leader Pricing.
