another definition in the dictionary:
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
Solitary_Surviv-see Sole Survivor.
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
another definition in the dictionary:
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Publicity
corporate or product promotion that is obtained free of charge. ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Buyer_Action_Th
a traditional point of view holding that a prospect buys after being guided through certain mental p ...
another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Product_Positio
see Market Positioning. ...
another definition in the dictionary:
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.