another definition in the dictionary:
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Scrambled_Assor
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
see also:
Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...
another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
Recycling-the collection and processing of used materials for reuse.
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
another definition in the dictionary:
Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
