another definition in the dictionary:
Adoption-the choice of one product over another.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Screening
an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
see also:
Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...
another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Sales_Agents
see Outside Sales Facilities. ...
another definition in the dictionary:
Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
Needs-innate feelings of deprivation in a person. See Wants.
Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...
another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
EEC-abbrev. European Economic Community.
