another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Nonverbal_Commu-the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.
an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...
another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Price_Discounti-see Discount.
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. ...
another definition in the dictionary:
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Demographic_Var
see Demographic Characteristics. ...
another definition in the dictionary:
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Purchase_Allowa
see Off-Invoice Allowance. ...
another definition in the dictionary:
Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.