another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
see also:
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Decentralised_E
any system for the exchange of goods or services which does not utilise a central marketplace. See C ...
another definition in the dictionary:
ADI-See Area of Dominant Influence.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
another definition in the dictionary:
Customer_Orient-see
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Recycling
the collection and processing of used materials for reuse. ...
another definition in the dictionary:
AFCO-abbrev. Australian Federation of Consumer Organisations.
Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.
Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...
another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
