another definition in the dictionary:
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Closed_Territor
an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell on ...
another definition in the dictionary:
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Product_Depth_(-see Product Line Length.
Non_Durable_Goo
see Consumer Non-Durables ...
another definition in the dictionary:
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.
Secondary_Resea
the collection of marketing research data using previously published sources. See Primary Research. ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.