another definition in the dictionary:
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Inventory
finished goods stored in a warehouse. ...
another definition in the dictionary:
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...
another definition in the dictionary:
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Information_Uti
the value given to a product by virtue of the fact that it can provide the user with information tha ...
another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.