another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Seasonal_Stock
inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
see also:
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Heterogeneity-see Variability.
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Selective_Deman
demand for a specific brand within a particular product class. ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
another definition in the dictionary:
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Follow_the_Lead-decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known os 'me-too' strategies, minimise the risk of retaliation which might result from an attack, direct or indirect, on the market leader's share. See Breakthrough Strategies.
Commission_Over
a commission paid to a sales manager based on a percentage of his or her salespeople's commissions. ...
another definition in the dictionary:
Price_Brand-see Fighting Brand.
Brand_Awareness-see Brand Familiarity.
