Marketing Dictionary

another definition in the dictionary:

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.

Seasonal_Stock

inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.



see also:

Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...

another definition in the dictionary:

Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.

Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.

Product_Line_Fi
introducing new products into a product line at about the same price as existing products. See Produ ...

another definition in the dictionary:

Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.

Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.

Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...

another definition in the dictionary:

Australian_Fede-the umbrella group for the consumer movement in Australia.

NQT-abbrev. New Qualitative Technologies

SBU
abbrev. Strategic Business Unit. ...

another definition in the dictionary:

Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.

CIF-abbrev. Cost, Insurance and Freight.


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