another definition in the dictionary:
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
see also:
Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or ...
another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Sales_Report
a salesperson's detailed record of sales calls and results for a given period, typically, a sales re ...
another definition in the dictionary:
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Idea_Screening
see Screening. ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Decision_Flow_D-see Decision Tree.
Mall_Intercept
a type of marketing research interview, typically, respondents are chosen in shopping centres. ...
another definition in the dictionary:
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Spot_Buy-in advertising, the buying of media time in a few selected markets only.
