another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
the collection of marketing research data using previously published sources. See Primary Research.
Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the ...
another definition in the dictionary:
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Service_Managem
the equivalent of a product management system for service organisations. ...
another definition in the dictionary:
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Maintenance_Sel
generating sales volume from existing customers. ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.