another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Brand_Awareness-see Brand Familiarity.
Price_Inelastic
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the per ...
another definition in the dictionary:
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Competition
see Competitors. ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...
another definition in the dictionary:
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.