another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Profit_Maximisa-see Current Profit Maximisation.
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
see also:
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Service_Perisha-see Perishability.
R_and_D
abbrev. Research and Development. ...
another definition in the dictionary:
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Channel_Levels-see Channel Length.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...
another definition in the dictionary:
Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
