another definition in the dictionary:
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Leads-see Sales Leads.
specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...
another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
another definition in the dictionary:
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Discount_Store-see Discount House.
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Incentive_Marke
the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more freq ...
another definition in the dictionary:
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.