Marketing Dictionary

another definition in the dictionary:

Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.

Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.

Selective_Adver

advertising intended to create demand for a specific brand rather than for the whole product category or class.



see also:

AARDS
abbrev. Australian Advertising Rate and Data Service. ...

another definition in the dictionary:

Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.

New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new produc ...

another definition in the dictionary:

Limited_Decisio-see Limited Problem Solving.

Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.

Expected_Value_
see Expected Return Model. ...

another definition in the dictionary:

Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.

Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.

Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...

another definition in the dictionary:

Order_Generatio-advertising, personal selling and sales promotion.

Problem_Childre-see Question Marks.

Pre_Testing
the testing of a questionnaire, advertisement, etc on respondents selected from the target market be ...

another definition in the dictionary:

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.


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