another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Selective_Deman
demand for a specific brand within a particular product class.
see also:
Benefit_Segment
the division of a market into groups or segments on the basis of the particular benefit sought by ea ...
another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Organisational_
see Industrial Services. ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Automatic_Respo-see Routine Response Behaviour.
Cluster_Analysi
a multivariate statistical technique used to identify entities with similar characteristics from tho ...
another definition in the dictionary:
Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.
Recycling-the collection and processing of used materials for reuse.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Discount_Store-see Discount House.
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
