another definition in the dictionary:
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Scrambled_Merch-see Scrambled Assortment.
Selective_Distr
making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
see also:
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
another definition in the dictionary:
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
CBD-abbrev. Central Business District.
Cultural_Divers-the range of different value systems existing in a multicultural society.
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Penetration_Pri
see Market Penetration Pricing. ...
another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
