another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Dissonance-see Cognitive Dissonance.
making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Price_Brand-see Fighting Brand.
Commercial
a television advertisement . ...
another definition in the dictionary:
Census-the collection of data from all possible sources in a population.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Special_Event_P
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to ...
another definition in the dictionary:
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Affordable_Meth-see All-We-Can-Afford Method.