Marketing Dictionary

another definition in the dictionary:

Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).

Scrambled_Merch-see Scrambled Assortment.

Selective_Distr

making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.



see also:

Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...

another definition in the dictionary:

Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.

Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.

Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...

another definition in the dictionary:

Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.

Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.

Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...

another definition in the dictionary:

CBD-abbrev. Central Business District.

Cultural_Divers-the range of different value systems existing in a multicultural society.

Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...

another definition in the dictionary:

Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.

Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.

Penetration_Pri
see Market Penetration Pricing. ...

another definition in the dictionary:

Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.

Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.


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