another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...
another definition in the dictionary:
Heterogeneity-see Variability.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Cues
an environmental entity (advertisement, sign, store display, etc) which results in a specific respon ...
another definition in the dictionary:
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
Sales_Orientati-see Selling Concept.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
another definition in the dictionary:
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.