another definition in the dictionary:
Franchise_Exten-see Brand Extension.
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Selective_Expos
the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
see also:
Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...
another definition in the dictionary:
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Possession_Util
the value given to a product by virtue of the fact that the purchaser has the legal right to own and ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Ceiling_Price-see Price Ceiling.
Core_Product
the intangible benefit or service offered by a product, for example, the core product offered to a p ...
another definition in the dictionary:
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...
another definition in the dictionary:
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
