another definition in the dictionary:
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Selective_Perce
see Selective Exposure.
see also:
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
another definition in the dictionary:
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's ...
another definition in the dictionary:
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Bartering
exchanging goods for others of equal value. ...
another definition in the dictionary:
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Product_Line_Le-the number of different products in a product line. See Product Line.
Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...
another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...
another definition in the dictionary:
Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.
Price_Sensitivi-see Price Elasticity.
