Marketing Dictionary

another definition in the dictionary:

Barter-an exchange in which one good is traded for another, money is not involved.

Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.

Selective_Reten

the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.



see also:

Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...

another definition in the dictionary:

Hypermarche-see Hypermarket.

Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.

Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...

another definition in the dictionary:

Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...

another definition in the dictionary:

Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.

Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.

Distribution_Ba
pricing methods designed to recover or offset the costs associated with the shipment of goods to dis ...

another definition in the dictionary:

Publicity-corporate or product promotion that is obtained free of charge.

Sponsorship-see Corporate Sponsorship.

Bar_Code_Scanne
see Scanner Systems. ...

another definition in the dictionary:

Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.

Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.


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