another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
see also:
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
another definition in the dictionary:
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Selective_Deman
demand for a specific brand within a particular product class. ...
another definition in the dictionary:
Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Skimming
see Market Skimming Pricing. ...
another definition in the dictionary:
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
