another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Sell_In
see Selling-In.
see also:
Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...
another definition in the dictionary:
Prestige_Produc-items of superior quality, high status merchandise.
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new produc ...
another definition in the dictionary:
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
