another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Sell_Through_Qu
the quantity of merchandise required for a sales promotion.
see also:
Private_Label
see Private Brand. ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
another definition in the dictionary:
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Product_Line_Le-the number of different products in a product line. See Product Line.
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
